Creating content with ChatGPT is so ridiculously easy that it makes sense more and more people are using it. You may be wondering if it’s okay to use ChatGPT content your website. A quick search on Google shows you that people are torn over this particular question.
Some insist that Google will penalize you for using AI content. Others feel there’s no real downside to the fast option of producing content with ChatGPT for your website. But what’s the real answer? Can I use ChatGPT content on my website or will this bite me in the butt later on?
Is It Safe to Use ChatGPT Content On Your Site?
If it’s Google you’re worried about, the current stance is that helpful AI content can remain and rank just fine. Time will tell if this changes, but it’s unlikely that high-quality content that solves a problem will ever be eliminated. You should definitely avoid copying and pasting directly from ChatGPT for your site content. Always edit and proofread your content before posting it.
Why ChatGPT Website Content Could Be an Issue
There are several concerns with content produced by any AI. Let’s look at each one and see just how big a problem it really is.
AI Could Steal Content
I’ve seen a few times when I ask ChatGPT to create a new tagline for a product or site where it will copy things that I can easily find online. You obviously don’t want to take someone’s trademarked tagline! There’s a big concern that content generated by AI is using bits and pieces from other people’s content. This COULD be an issue, so I recommend running it through a plagiarism filter before you publish. You can even do this in Google, by copying and pasting sections to see if anything identical shows up.
Is this a big issue? Potentially, but it’s also quite easy to catch, so I wouldn’t worry excessively about it.
AI Content Sucks
This was once true, but the fact is, at this point, AI content is just as good as a human writer if you get the prompts right. Most of the time, that is. It does tend to be rather dull, because it will focus on sharing the facts and not necessarily jazzing the words up. You can actually fix this by using the right prompts.
I also recommend that you go over your articles and proofread them. You can add in some interesting tidbits, an anecdote, etc. This will spice up the writing a little and make it easier and more interesting to read.
AI Content Replaces Writers
Sadly, this is true. As a freelance writer, I can tell you that the number of writing jobs available on Upwork, for example, have dropped drastically. I imagine that a lot of people are testing out AI and ChatGPT content to see if it works.
Google Will Penalize AI
At this point, Google says they accept AI content on their rankings, but that could change in the future. They do specify that it must be helpful content, so you still can’t create spammy content and expect it to do well. That being said, right now, it’s still fine to use ChatGPT for your website content, as long as it’s high quality.
There are many people testing out the idea of AI content for their sites and Google will likely sort things out sooner, rather than later. We should know fairly soon if ChatGPT content for your website will cause issues or not.
Why I Still Think ChatGPT Content is Fine to Use
ChatGPT and other language-processing AI systems are improving at a rapid rate. Writers are frequently getting accused of using AI when they’re writing the content themselves. It happened to me. This tells me that AI content is good enough to get confused with proper written content. And that gap is only going to close. Very soon, it will be virtually impossible to tell if a real person wrote an article or a computer did it.
Once this point is reached, how will anyone know that the content is computer generated? It will be silly to waste resources on checking, because honestly, if the content is good enough that you can’t tell, who cares where it came from? Content is content.
Around the same time I started this site, I started another one, using ChatGPT to generate content. It was an experiment and it has done better than this site, which is interesting. However, I didn’t just generate an article and post it.
Here’s how I made sure my content was going to do well:
- I did my keyword research.
- I told ChatGPT to create a quality article based on that keyword research.
- Once the article was generated, I went through and added in sections and expanded on the existing sections.
- All facts are double-checked, because ChatGPT tends to get things wrong. I also add sources where needed.
- The entire article is proofread and I add screenshots, images, etc. to enhance the user experience.
By taking care to review the article and add or adjust things, it’s far more interesting to the reader. It also comes across as human, because I eliminate anything that doesn’t work and rewrite sections that sound too robotic.
Quality content has always done better than poorly written content in the Google algorithm changes. Personally, I think if you take care to personalize your content and ensure that every article is high quality and truthful, as well as addressing a problem, you’re going to see good results. I doubt that Google will get rid of things like this. They’ll be going after the scammers and the people who are using the algorithm and AI content for evil.
What’s Your Take?
Obviously, I’m not the only person wondering, can I can use ChatGPT content for my website? A lot of experts have weighed in on this, so it’s a good idea to check out what they say, but in the end, it’s time that will tell.
AI content isn’t inherently bad. When properly prompted, ChatGPT can turn out some pretty amazing content and it needs very little improvement. That’s a huge step in the right direction. I’m positive this will pan out beneficially for those willing to take the time to ensure their website content is top quality. What are your thoughts? Share them below.